Pepsi
Special Edition
A great way for companies to get involved and help raise awareness for the causes they care about are through their corporate social responsibility (CSR). Especially well-known, million-dollar companies! As soon as they invest in a cause, it is suddenly known worldwide, inspiring more people to actively do their part. Many companies offer a Limited Edition item, which is either a limited supply or a limited buying period. Consumers go mad for these items, with them selling out in minutes, but why? And who’s doing it or made an impact?
Why do people love Limited Edition stuff?
There have been no scientific studies into the buying habits of people when it comes to limited edition items, however, marketers have come up with many different reasons;
Exclusive
The idea of an item or a place being exclusive gives it a very luxurious feel. Making the buyers feel elite and it, therefore, becomes a form of status symbol to own.
Special
A lot of the time it gives the buyer a feeling of being special. As there is only 400 being sold in the world, they would be one of the only people in the world to have it, making them stand out of the crowd and be special.
FOMO
‘Fear of Missing Out’ defined as an “anxiety that an exciting or interesting event may currently be happening elsewhere, often aroused by posts seen on social media”. And in this case, missing out on the opportunity of owning this amazing product.
Investment
After the retail of the item, and if it is as highly sought after as appeared, then the value of the item may increase. Some people purely buy these products as an investment to be sold on in the future for a profit.
Many companies use limited edition items as part of their marketing plan.
Take a look at what i did for Pepsi…
