Enchanté Resort is exclusively built in the natural beauty that the fabulous Côte d’Azur has to offer.
Nature and minimalism set the main inspiration for the resort’s branding strategy. The main objective was to create a strong, beautiful and meaningful brand, which reflects elegance and freshness. Igniting the creativity with the subliminal nature scenery, the starting point was creating a logo that represents both elegance and minimalism, blended together into deep blue nuances that perfectly match Côte d’Azur’s magical sea colors. With every item that was branded, a seamless product identity was reflected, while aiming for a highly increasing brand recognition objective.